The Clidey brand.
One company.
Clear products.
Clidey is the company. WhoDB is a product we build. Keeping that distinction clear makes it easier for people to understand who we are and where to learn more.
- Clidey
- The company behind WhoDB and the open-source tools we maintain.
- WhoDB
- Our product for teams that need to understand and operate critical data. For product information and documentation, link to whodb.com.
Official marks.
Use the supplied files rather than recreating the logos. Keep their proportions intact and leave them enough room to breathe.
Use the marks as supplied
Keep the logo complete, legible, and separate from other marks or copy. Choose a version with enough contrast against its background.
Do not make a new version
Do not redraw, stretch, recolour, crop, add effects to, or combine our logos into a new mark.
A small, deliberate palette.
The palette has five anchors. The role of each colour matters more than finding a new variation of it.
Orange
#F4781C
Blue
#2C6BD4
Yellow
#FFC233
Ink
#0E2240
Paper
#FAF5EC
Company work
Clidey Orange leads company pages and calls to action.
Product work
Signal Blue leads WhoDB and other product surfaces.
Highlight
Beacon Yellow is used sparingly: one clear point of emphasis, not a second primary colour.
Three voices for type.
Use display type for statements, sans for clear everyday reading, and mono only where a label, command, or data point benefits from precision.
Bricolage Grotesque
Headlines and short statements
Hanken Grotesk
Body copy, interfaces, and everyday communication
JetBrains Mono
Labels, code, commands, and data